IMPACT Group | Website Redesign

A visual redesign for a 45-year AV event technology company, built to match the caliber of their work.

Full Breakdown View Live Site

Industry

AV Event Technology

Timeline

Completed in 5 months

Scope

Visual Web Redesign

Breakdown

Background

An Event AV Technology Business

IMPACT Group is a privately held company with over 45 years of experience providing business communications technology. They offer turnkey solutions for productions, concerts, corporate events, tradeshows, and multimedia needs.

“We hired this firm for our website upgrade and on-going updates and maintenance. Our experience with this company has been amazing. They are a very creative team. They listen to our input, add their expertise and produce exceptional results. Rates are reasonable. A wonderful overall experience. Trust them with your projects, you won't regret it!”

- Fred Gerhart, CEO & Founder

Problem

Outdated and Unstructured

A website in need of a redesign.

Visual Design & Brand Alignment

The old site didn't reflect IMPACT Group's 45 years in AV event technology, making a well-established business look outdated. There was a distinct lack of layout structure and brand consistency.

Unclear Contact Flow

There was no clear path for visitors to request a quote, making it harder to turn traffic into inquiries. The contact form was fully black, making it hard to see input fields.

Poor Mobile Responsiveness

The site wasn't built for mobile, leading to broken layouts and a poor experience for phone users.

Visual Redesign Rooted in Brand

We rebuilt the site's visual identity to match IMPACT Group's brand and the caliber of their work. Using brand colors and a matching typography to reinforce consistency.

Streamlined Contact Flow

We added a call to action button on almost every page, giving visitors a direct way to reach out. The contact form was also reworked for a more clear experience.

Mobile-Optimized Rebuild

The site was rebuilt with mobile-optimization in mind, so every page adapts cleanly across phones, tablets, and desktops.

Solution

Rebuilt and Realigned

A redesign focused on brand, clarity, and mobile performance.

Result

Polished and Performing

A website that finally reflects the business behind it.

The Look to Match the Reputation

The new site reflects the professionalism IMPACT Group has built over four decades.

Faster Path to Inquiries

A consistent call to action makes it easy for visitors to request an estimate in just a few clicks.

A Site That Works Everywhere

The mobile-first rebuild means the site performs well no matter what device visitors are using.

Ready to Build Yours?

A website that's outdated, slow, or just not converting isn't doing its job. Let's build the one that will.

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